Fable Literacy Campaign
Created out of a desire to bring the joy of reading to every person, The Fable Literacy Campaign aims to draw readers at every level to improve upon or develop their reading skills. The campaign begins with an effort to show potential readers what they’re missing with unique book covers and posters which utilize Layar. By partnering with Layar we are able to bring the reader a glimpse of what’s inside and prompt them to visit the website and begin their reading journey.
Fable presentation space at MIAD's Senior Thesis Exhibition.
The Fable Literacy Campaign contains augmented reality components to give the reader an idea of what the book is about without having to read the back. When the books or posters are scanned with the Layar app the artwork seen here opens and exists on top of the poster or book.
Examples of the augmented reality pieces that appear when scanned with the Layar app.
The last component of the campaign was the website. The Fable website allows the reader to choose from a selection of modern or classic titles in every genre to improve their reading skills with. Each selection includes a variety of lesson levels so that the reader can track their progress.